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How to set up a successful PR plan

Keep your PR activities focused on the big picture using our simplified guide.

LP What to expect 3


What we talk about in this guide:

The Big Picture

Get an overview of the fundamental steps of setting up a PR plan, and why it's important to have one.

Laying The Foundation

Setting up goals, objectives and understanding the role of key messages.

Measuring Success

Dive into the PR metrics that matter, and which metrics your team should be monitoring.