Things you’ll learn:
Distributing content strategically
Creating content for your brand takes up a good amount of time and resources, so it’s important to make the most out of it by distributing it strategically.
Changes in the media landscape
It’s difficult enough to stay up to date with changes in the media landscape, let alone carve time to keep your contacts organized, do research, and segment your lists for targeted outreach.
Focus on the message
Media databases can remove most of the manual work so you can focus on the message.
