What to expect:
Part 1: What is SEO
Learn the basics of SEO and how search engines rank content.
Part 2: Why is SEO important for PR
Explore the importance of search engines being able to find your newsroom content and using the right words and phrases.
Part 3: Four big pillars of SEO
Find out how to get started with keyword research, on-page optimisation, link building and technical SEO.
